Case study
B.GOOD teams up with Appfront
B.GOOD teams up with Appfront, turning data into revenue by maximizing customer digital interactions
Using technology as a growth engine

With over 70 locations and counting, in the US, Canada and Europe B.GOOD is one of the fastest growing restaurant chains in the region.
Their growth strategy is rooted in analytics. Robust data across multiple sources guides their business decisions and marketing strategy.

Setting the right infrastructure in place is a key for success

The Appfront platform captures customers’ data from multiple channels such as mobile, online, phones, stores, etc. streamlining it into one solution.

“My job is to get the right systems in place and to develop a strong core infrastructure,” says Austin Brinson, VP of Analytics of B.GOOD.
“With good data coming out of our systems, we can start to do some testing with customer profiles and automation. Technology like Appfront helps us use data to get ahead.

Powering Real time marketing decisions

With Appfront you can maximize customer interactions by creating better relationships with them, based on smart real time decision making based on data. B.GOOD’s loyalty app allows the Marketing team to experiment with dynamic campaigns.

“Our loyalty app has tens of thousands of downloads and processes 25% of all transactions,” Austin says.
“The goal is for 100% of repeat traffic to come through the app because it allows us to narrowly target our customer base and drive offers that are tailored to each specific person.”

About Appfront

Appfront is the all-in-one digital restaurant platform, complimenting Toast POS with the best online ordering and loyalty experience. A fully integrated solution combining complex loyalty and marketing abilities within the online ordering flow simply and seamlessly.

About B.GOOD

Founded in 2003, B.GOOD is an innovative, fast casual, farm-to-table restaurant chain serving "Food with Roots" – sustainably-grown, fresh and wholesome food that is prepared fresh in-house. With over 60 locations across the U.S., Canada, Switzerland and Germany, B.GOOD serves a diverse and delicious menu including kale & grain bowls, salads, all-natural local burgers, sides of crisp veggies and oven-finished fries, smoothies and kids' meals. By sourcing as much as possible from local, independent farmers and being genuinely committed to social and environmental impact, B.GOOD has a unique connection to the communities the brand calls home. Visit bgood.com for more information.

With good data coming out of our systems, we can start to do some testing with customer profiles and automation. Technology like Appfront helps us use data to get ahead

Austin Brinson
VP of Analytics
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