Surviving COVID-19: 10 Essential Tips for Restaurants

April 2, 2020

Succeeding in the restaurant industry has never been easy, but these days when most people are locked down at home and life has come to a grinding halt, restaurants are entering survival mode and need to figure out how to get by.

Forget lower and shrinking margins, higher labor costs and rising rent. This time, what can kill a businesses is the fact that customers are not coming at all, and revenue is almost at a full-stop.

With this in mind, we've jotted down fundamental steps that every restaurant can take to take to overcome these harsh times:

1. Go Digital

If you haven’t set up your online presence yet, you must set it up now! Among Appfront’s restaurant network, we have seen restaurants’ digital volume rise from 20%-35% pre-COVID to 50-60% and counting since the beginning of the pandemic.

2. Cross Platform Online Ordering

Now that everyone is ordering food online, business' must become visible from every possible channel. You need a platform that works seamlessly both online (web) and mobile, allowing your customers to find you on social media and also on the Apple and Android (Google) stores.

3. Contactless Delivery

As the virus spreads, we have added a mechanism whereby  delivery can be left outside the door and only after the driver has left, customers will receive a message that the delivery has arrived.
 Restaurant owners can use this option with their own drivers or via Appfront's delivery partner network.

4. Cashless

With Appfront, all touch points can be eliminated as the platform enables tipping and/or payment via the delivery app.

5. Curbside Pickup

Let your customers order, park and pick up their food. With curbside pickup, you can deliver your food directly to the vehicle, minimizing human contact.

6. Virtual Drive-throughs

Notify customers when their food is ready and encourage them to drive through without entering the store - this will create a virtual line that encourages a more streamlined pickup experience.

7. Prepaid Cards

Offer your customers discounts when they buy prepaid cards. For example: give $10 cash back for every $200 pre-paid. This way, you will get the necessary funds for operation up front, while maintaining happy customers.

8.  Loyalty

Now more than ever, we need our regulars. Engage with  loyal patrons, explain the situation to them, reward them for being loyal, and incentivize them accordingly. Get creative when it comes to segmenting and rewarding your best customers. Most importantly, let them know that you are going to get through this together.

9. Gift Cards

Selling gift cards online is a great way to let your favorite customers purchase for themselves or share with friends.  Use these to increase your reach to more audiences and generate more revenue.

10. Think Positive!

In our view, during tough times, if the right measures are taken, restaurants can come out even stronger than before.

Upgrade your restaurant's operations with our free Curbside Pickup, No-Contact Delivery, and Virtual Drive Through add-ons and stay ahead of the competition during these challenging times. Get in touch with us to learn how

Contact Us

By submitting this form, you agree to be contacted regarding your request, and receive future email regarding news and products. We will never share or sell your information to any third party.
Your Order was Received.

Our chefs are cooking a specials deal for you.
Check your email - One of reps will get back to you asap to schedule a demo.
Or click HERE to schedule a time

Schedule now

Something went wrong while submitting the form.

Posts You May Like