As consumer preferences continue to shift towards off-premise dining, restaurants can implement a range of strategies to increase their revenue.
One significant trend that has emerged in recent years is the increasing popularity of off-premise dining (takeout, drive-thru, and pick-up). But how exactly is the demand for off-premise dining evolving among diners? And what can restaurant owners do to keep up? Let's look at the data to understand the current trajectory.
Restaurants can capitalize on the growing preference for off-premise dining by taking strategic steps to leverage their own online ordering or mobile app platforms and harnessing first-party data effectively:
Off-premise diner demand is significant and evolving rapidly. To thrive in this dynamic landscape, restaurants must stay attuned to data-driven insights, embrace innovation, and continuously adapt their strategies to meet diners' demands. By strategically leveraging their online ordering or mobile app platforms and harnessing first-party data, restaurants can meet the growing demand for off-premise dining, foster customer loyalty, and drive sustainable growth.
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The US is home to around 806,270 franchises, which collectively employ 8.7 million individuals. This sector significantly contributes to the US economy, generating an impressive annual revenue of over $800 billion.
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