Appfront is announcing a new integration with Order with Google so you can easily accept pickup or delivery food orders directly through Google Search and Maps. Now, customers already searching for food on Google can find, order, and reorder food from your business profile in just a few taps.
If we've learned anything over the past nearly year and a half, it's that third-party restaurant delivery has grown significantly and that trend is only increasing. In fact, 53% of adults say that ordering takeout or delivery food is essential to the way they live. But what you may not realize is that 63% of consumers would rather order directly from the restaurant.
To meet this need, Appfront is announcing a new integration with Order with Google so you can easily accept pickup or delivery food orders directly through Google Search and Maps. Now, customers already searching for food on Google can find, order, and reorder food from your business profile in just a few taps. They can use their saved Google payment information to order seamlessly with zero friction.
And the setup is a snap. Our integration with Order with Google enables us to match your merchant account with a business profile, automatically adding an "order online" buttons and your menu to your Google My Business profile so you can receive orders through Google. If you don't have a free business profile you can set one up here.
Customers who are searching for your restaurant by name, the type of food you serve, or using keywords, such as "best sushi near me," can order pickup or delivery directly through Order with Google. All your customers have to do is tap the “order online” buttons on your business profile on Google Search and Maps. From there your restaurant's menu appears, and they can place their orders and checkout directly on Google.
You’ll also be able to engage customers on Google by extending your business offerings, such as spicing up your menu with awesome deals and combos to help your customers taste the different varieties of food and drink your restaurant serves.
Appfront Menu Sync is crafted to match restaurant-specific dishes to create a great online experience. Your menu will be pulled from your point of sale, reassembled to fit the best layout, and automatically pushed directly to Google Search and Maps.
By syncing your online menu with Google, any changes, including prices, item details, description, images, and modifiers, will be updated automatically. Best of all, there are no subscription fees and no hidden fees whatsoever, just transaction fees.
Order with Google increases your visibility on the Google platform, boosts traffic to your website, and most importantly allows you to reclaim your customers from third-party delivery services. And your customers will thank you for it.
Everything is opening, and your dine-in customers are going to come gushing back into your restaurant. Low on staff? We will help handle the demand.
Being a restaurant owner, you want your business to grow and thrive. Whether you are opening your first restaurant or already own a number of locations, you must consider, if you haven’t already, a way for your customers to order online and most importantly be delighted by doing so.
For many customers, the early options presented by third-party restaurant services seemed amazing. Restaurants themselves appreciated the technology and additional orders that allowed them to focus on what they do best: creating delicious food and serving customers.