Introducing: Customer Journeys

Staying ahead in the restaurant business means leveraging advanced technology to understand better and engage customers. Appfront’s latest feature is here to revolutionize restaurant marketing: Customer Journeys. This dynamic and automated CRM solution offers personalized drip campaigns with real-time tagging based on customizable scores, making it the most advanced marketing tool for restaurants, here's why:

1. The Power of RFM (Recency, Frequency, Monetary Value): Understanding customer behavior is crucial for effective marketing. RFM analysis allows restaurants to segment customers based on how recently they visited, how often they visited, and how much they spent. This segmentation enables highly personalized marketing efforts, ensuring each message resonates with its intended audience.
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2. Dynamic, Real-Time Auto-Tagging: Appfront’s feature auto-tags customers in real-time, allowing restaurants to create highly customized campaigns. Each business can tailor the scoring criteria to fit its unique needs, ensuring the most relevant and impactful customer interactions.
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3. Versatile Campaigns and Sequences: The ability to run various campaigns and sequences is a game-changer. From activation journeys for new sign-ups to win-back strategies for lapsed customers, the system covers every aspect of customer engagement:‍
   1. Activation Journey: Contact new sign-ups who haven't made a purchase three times. If they don't respond, they likely won't engage further.‍
   2. First Purchase Campaign: Timed communications post-first purchase to foster loyalty.‍
   3. Retention Strategies: Increase spending by keeping regulars engaged with targeted offers.‍
   4. Frequency Boost: Encourage more frequent visits with enticing promotions.‍
   5. Personal Events: From birthdays to loyalty anniversaries, your regulars will always feel like regulars, even as your business scales. 

4. A Focus on First Impressions: The first three visits are critical—they determine whether a customer becomes regular. Appfront’s system emphasizes this crucial period, empowering restaurants to guide new customers toward becoming loyal guests from their very first visit. 
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5. Personalized and Targeted Communication: Personalization is at the heart of effective marketing. With Appfront, restaurants can communicate one-on-one, tailoring messages based on location, purchase behavior, and platform engagement. Dynamic groups can be created, such as morning coffee buyers or evening diners, ensuring relevant content reaches the right audience.
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6. Leveraging E-Commerce Tactics: We’ve adapted successful e-commerce marketing tactics to drive restaurant purchases and customer acquisition. Incentivized app downloads, consistent touchpoints, and thoughtful planning from the first order to 60 days later ensure a comprehensive marketing approach.
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7. Automated, Insight-Driven Campaigns: Automate your marketing to increase sales and lifetime value. Appfront's system is designed to drive behavior and increase ROI, from retargeting unsubscribe attempts with discounts to tracking engagement through rewards.

Appfront's Customer Journeys feature is a powerful tool for any restaurant looking to elevate its marketing efforts. With advanced segmentation, real-time auto-tagging, and personalized omnichannel communication, restaurants can easily drive customer behavior, increase engagement, and boost sales. Our latest feature is available only to Appfront customers. Get in touch with one of our CS members today to learn more.