Maximize Holiday Revenue with Restaurant Gift Cards: The Proven Strategy to Drive Sales

The Power of Restaurant Gift Cards: Stats You Can’t Ignore

If you’re not already leveraging gift cards, here’s why it’s time to start: The restaurant gift card market in the U.S. alone accounts for $29 billion annually—and a significant portion of those sales occur during the holidays.

Real Results: How Restaurants Are Winning with Gift Cards

Restaurants that strategically promote gift cards during the holidays see remarkable results. Appfront customers who offered holiday gift card deals, such as “Get $100 for $80,” have seen record-breaking sales numbers.

Case Study: A single Appfront customer achieved $140,000 in gift card sales in just 10 days by running a discount promotion during the holiday season.

These numbers aren’t an anomaly—they’re proof that the right strategy works.

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How to Set Up a High-Performing Gift Card Promotion

Running a successful gift card campaign doesn’t have to be complicated. With Appfront, you get access to three flexible promotional tools tailored to your restaurant’s needs:

1. Gift Card Sender Promotions
   Reward loyal customers who purchase gift cards for friends and family. For example, “Send a $50 gift card, and get $10 for yourself.”
2. Gift Card Percentage Discounts
   Offer attractive discounts like “Buy $100 in gift cards for just $80.” These promotions create urgency and make it easy for customers to say yes.
3. Gift Card Recipient Promotions
   Incentivize gift card use by offering rewards when recipients redeem their cards. For example, “Use your gift card, and get 10% off your next visit.”

With built-in tutorials, Appfront ensures that setting up and managing these campaigns is fast and straightforward.

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Why Digital Gift Cards Are the Future

As digital trends continue to shape consumer behavior, gift cards have evolved to match. Mobile-friendly platforms are no longer a luxury—they’re a necessity. Here’s why:

• Convenience Rules: 62% of customers say they’re more likely to buy from restaurants that offer digital gift cards.
• Reach New Markets: Digital gift cards let you tap into online shoppers, a rapidly growing segment during the holiday season.
• Encourage Quick Redemptions: Digital cards often get redeemed faster, leading to increased cash flow for your restaurant
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Turn the Holidays Into a Revenue Goldmine

Gift cards aren’t just about boosting sales—they’re about building relationships with your customers, attracting new diners, and driving loyalty well beyond the holiday season. With the right strategy, you can turn gift card promotions into a powerful growth engine for your restaurant.

Ready to crush your holiday revenue goals? Appfront is here to make it happen. Appfront stands out as the premier gift card platform for restaurants, offering a comprehensive suite of omnichannel marketing tools that enable personalized, real-time customer interactions. Our platform simplifies gift card promotions, so you can focus on what you do best—delivering exceptional dining experiences.

Don’t miss out—start your holiday gift card campaign today and watch the sales roll in!