It's already been proven as tried and true and approved as successful by market leaders, so what are you waiting for? Launched by Panera Bread, whose Unlimited Sip Club gives guests unlimited beverages for $10.99 a month along with Taco Bell, whose limited-run Taco Lover’s Pass offered a taco a day for $10.
Everyone loves a great deal. Be it coffee to-go from a favorite breakfast spot or a discounted meal, consumers love feeling like they've scored a brag-worthy, tweet-worthy deal.
That’s the idea behind the subscription services recently launched by Panera Bread, whose Unlimited Sip Club entitles the guest to unlimited beverages for $10.99 a month, and Taco Bell, whose limited-run Taco Lover’s Pass offered a taco a day for $10.00. The services were so popular, Panera boasted an initial sign-up of 800,000 new users.
What these subscription services really offer brands is a guaranteed sale, increased app downloads, boosted guest loyalty, and the chance to get new guests in the door — and once they’re there, ordering more than they would have otherwise. In fact, Taco Bell’s subscribers visited the chain three times more often than non-subscribers, and during nearly half those visits, guests purchased additional items. So where guests saw a great deal, Taco Bell saw increased sales.
Asking yourself what's the catch? There isn't one. With Appfront, SMBs don’t need to have the budget of an enterprise brand to launch a subscription program. Our integrated subscription feature will get guests on board using a familiar subscription model immediately. That means increased visits, additional purchases, and higher lifetime value.
A guest is more likely to get lemonade from Panera when it’s “free” — and add a salad or sandwich while they’re at it. Subscription services are a brilliant way to ensure that guests choose you over a competitor —and give you a chance to upsell them.
Appfront’s subscription program is completely customizable — and can be implemented immediately. So maybe you’re a coffee brand that wants to lure customers away from the mega-chain down the block. Or perhaps you’re a burger chain that wants to offer a discount subscription to guests. Maybe you’re a sandwich concept that wants to run a breakfast subscription and a lunch subscription at the same time. Or you’re a virtual brand looking to increase tickets with a free delivery subscription.
From coupons to point-blank offers, perks to discounts, or any combination of programs, it’s all possible and implementable immediately. You can even include subscribers in a separate segment for targeted marketing.
And customers are ready for it. According to the National Restaurant Association, 57% of adults said they would join a subscription program from their favorite restaurant if offered. Drilling down further, 8 out of 10 Millennials and Gen Z adults said they would sign up.
So take a hint from the billion-dollar brands — without spending nearly as much— and get new guests in the door with Appfront Subscriptions.
When it comes to marketing in the modern business world, having a solid understanding of your customer base is critical. By making the most of consumer data, restaurant owners can gain valuable insights into buyer behavior and drive revenue growth.
Analyzing a restaurant's digital presence is vital to standing out from the competition. The local elements that can significantly impact customer experience, loyalty, sentiment, word of mouth, and brand awareness are often overlooked.
It has become common for restaurants to personalize their loyalty rewards to cater to individual customers, rather than following a generic approach that applies to all.