Appfront's Local Drop is a great solution for restaurants trying to overcome the current challenges stemming from the pandemic. With Local Drop, customers don’t need to visit stores physically and can provide the experience of new "virtual" locations.
“Appfron’t ability to quickly enable our Hood Drop program was a game changer. It allowed us to not only operate, but to thrive during this pandemic”, says Ran Nussbacher, CEO and Founder of Shouk, a DC-based Israeli Modern Food restaurant chain.
But before we dive into Ran’s story, let's first understand what Local Drop is. Local Drop is a delivery method, developed by Appfront, designed specifically for long-distance, high-volume orders. It’s like catering, but for entire neighborhoods!
Going back to Ran’s story, “Having just lost all of our customers due to the shelter at home order, we had to find a new way to reach them. So we decided, if they can’t come to us, we’ll go to them.”, says Nussbacher. “With our Hood Drop program, we visit different neighborhoods across our region on a set schedule, and invite our customers to pre-order to their hood. Then they meet us at the designated time and place - typically a short walk or drive from their home - for their meal”.
Ran’s post announcing upcoming HoodDrops in Washington:
We could not achieve this with Uber Eats or DoorDash who often don't go far enough to reach our restaurant's core customers who are now stuck working at home in the suburbs due to stay-at-home order. “Our Hood Drop program worked so well that we quickly grew to over 20 locations each week”, says Ran, “We plan to continue this program well after the pandemic is behind us”. “We are grateful to Appfront’s swift response and support of us in launching this new capability practically overnight in a great time of need.”
Appfront CEO - Ori Weisler summarizes:
We’ve developed Appfront Local Drop to give our customers more ways to deliver their great food! Now directly to their customers' neighborhoods, in an efficient way. This is a great solution for restaurants to overcome the current unique situation during this pandemic. Customers don’t need to visit stores physically, and for the restaurants, it's discovering and servicing new locations, without the heavy-lifting and financial burden of a new physical location.
Looking for a way to streamline your delivery services and improve your customer experience? Appfront's Local Drop solution can help. Contact us today!
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It is important to understand the different stages a customer goes through while interacting with a restaurant. By focusing on CLV, restaurant owners can make better decisions that can lead to an improved customer experience.
By adopting in-app ordering, restaurant operators can take control of their revenue streams and reduce their reliance on third-party services. In doing so, they can introduce custom surcharges for delivery or fixed costs, which can help improve profitability.
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