Appfront's Local Drop: The Revolutionary New Delivery Method Your Business Needs

A case study with Shouk’s founder Ran Nussbacher

August 12, 2020

Appfront's Local Drop is a great solution for restaurants trying to overcome the current challenges stemming from the pandemic. With Local Drop, customers don’t need to visit stores physically and can provide the experience of new "virtual" locations.

“Appfron’t ability to quickly enable our Hood Drop program was a game changer. It allowed us to not only operate, but to thrive during this pandemic”, says Ran Nussbacher, CEO and Founder of Shouk, a DC-based Israeli Modern Food restaurant chain.

Shouk's Local Drop branded as Hood Drop

But before we dive into Ran’s story, let's first understand what Local Drop is. Local Drop is a delivery method, developed by Appfront, designed specifically for long-distance, high-volume orders. It’s like catering, but for entire neighborhoods!

Going back to Ran’s story, “Having just lost all of our customers due to the shelter at home order, we had to find a new way to reach them. So we decided, if they can’t come to us, we’ll go to them.”, says Nussbacher. “With our Hood Drop program, we visit different neighborhoods across our region on a set schedule, and invite our customers to pre-order to their hood. Then they meet us at the designated time and place - typically a short walk or drive from their home - for their meal”.

Ran’s post announcing upcoming HoodDrops in Washington:

Scheduling and Announcing Hood Drop Using Social Media

We could not achieve this with Uber Eats or DoorDash who often don't go far enough to reach our restaurant's core customers who are now stuck working at home in the suburbs due to stay-at-home order. “Our Hood Drop program worked so well that we quickly grew to over 20 locations each week”, says Ran, “We plan to continue this program well after the pandemic is behind us”. “We are grateful to Appfront’s swift response and support of us in launching this new capability practically overnight in a great time of need.”

Appfront CEO - Ori Weisler summarizes:

We’ve developed Appfront Local Drop to give our customers more ways to deliver their great food! Now directly to their customers' neighborhoods, in an efficient way. This is a great solution for restaurants to overcome the current unique situation during this pandemic. Customers don’t need to visit stores physically, and for the restaurants, it's discovering and servicing new locations, without the heavy-lifting and financial burden of a new physical location.

Looking to extend your delivery reach? Here’s what you need to know to create your own Local Drop:

  • Decide what new areas you would like to deliver to
  • Establish Local Drop on Appfron’t back-office
  • Segment your customers based on their location and your Local Drop areas
  • Run marketing campaigns email, text, and mobile notifications to let your customers know about the new service, using Appfront’s Marketing engine.
  • Engage your customers on social networks, letting them know of your Local Drop schedules.

Looking for a way to streamline your delivery services and improve your customer experience? Appfront's Local Drop solution can help. Contact us today!

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