With the competitive nature of today's restaurant industry, online ordering has become a basic necessity for every restaurant. In this blog post, we will discuss the key factors to consider when choosing an online ordering platform for your restaurant, focusing on features that go beyond the basic ordering system.
Back in 2018, before the days of COVID-19, online ordering accounted for only about 10-15% of Appfront customers' total orders. According to our findings, even our largest chains indicated only a slightly higher range of 15-30%. However, with the onset of the pandemic, these figures changed dramatically. Online ordering skyrocketed to 100%, becoming an essential lifeline across the industry. Today, online ordering remains a critical component of revenues, now accounting for about 40% of restaurant sales. However, merely having an online ordering system is no longer enough. With increasing competition from other restaurants and third-party platforms such as DoorDash and Uber Eats, it is crucial to choose a comprehensive online ordering platform that not only enables efficient ordering but also acts as a marketing and customer retention tool.
We'll take a look at the main considerations when choosing an online ordering platform for your restaurant, emphasizing features that go beyond basic ordering.
Selecting the right online ordering platform for your restaurant is crucial for success. Beyond basic online ordering capabilities, a comprehensive platform should act as a marketing tool, helping you capture customer data, increase order frequency, and retain customers through targeted promotions and personalized engagement. Integration with third-party platforms, security measures, and operational efficiency are also important factors. That’s where Appfront comes in - our online ordering platform that meets these criteria and so much more. Discover how you can enhance your restaurant's online presence and drive business growth today.
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