Why Phone Call Ordering is Obsolete: It's Time to Cut the Cord

April 12, 2021

Your company must be suffering as well, employees are still unable or unwilling to go back to work, and restaurants are left understaffed as business is slowly picking up.

Even if you are lucky enough to secure staff, employee costs are on the rise. Moreover, every time one of your  employees picks up the phone - you lose money. Phone calls result in less attention to the physical store customers and  lack efficiency overall, creating friction and confusion that makes matters even worse.

It is time to cut the cord when it comes to phone calls and move your customer ordering to 100% online. "We stopped taking phone call orders and moved everyone to order online through our app or web so every order is now paid ahead, and we can reach the customer in the future with deals, making them into regular customers with our app and loyalty programs, otherwise not possible if they ordered using the phone ," says Bill Mayer, an owner of a Thai restaurant based in Michigan, recently canceling all phone orders. “We couldn’t be happier with the change, having less stress and headache from mistakes that kept arising with phone ordering” he adds.

At Appfront we believe ordering should be delightful, frictionless and scalable, that's why our platform makes the ordering experience seamless. In fact, our research indicates that customers who use online ordering are 30% more inclined to become returning and regular customers. And on top of that, overall customer satisfaction  rises, costs of labor  decreases and customer loyalty increases.

It's time to make the move. Get in touch if you would like to learn more about the benefits of Appfront today.

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