Mobile applications have had a significant impact on the restaurant industry, transforming it to cater to the needs of customers who are familiar with technology. Research suggests that nearly half of all customers prefer to place their orders through the restaurant's online ordering system.
The restaurant industry has been transformed by mobile apps, which play a critical role in catering to the needs of tech-savvy customers. Studies indicate that nearly half of all customers prefer to place their orders directly through the restaurant's online ordering system. By leveraging a well-designed restaurant app, customers can easily find their favorite menu items, reorder them, use their digital wallet or credit card on file, redeem loyalty rewards, and choose their preferred handoff mode. These apps can also provide personalized greetings, customized recommendations, and exclusive offers based on a customer's order history, which helps to create a sense of appreciation and loyalty towards the brand. As a result, 67% stated that they preferred using a restaurant's own app or website for food delivery.
However, simply having an app is not enough to succeed in this competitive market. In order to achieve long-term success, it is crucial to continuously drive downloads and engagement with the app. Here are compelling reasons why restaurants need apps:
How to Boost App Downloads and Engagement
To maximize the benefits of restaurant apps, boosting downloads and engagement is crucial. Here are effective strategies:
With the aim to remain relevant and offer a top-notch dining experience via mobile apps, implementing certain strategies becomes crucial for restaurants. To thrive in the industry, having a personalized mobile app is essential. However, traditional app development can be quite costly and time-consuming, which might seem overwhelming for small and medium-sized businesses. Hence, to provide affordable and branded mobile apps for businesses, Appfront has created a no-code solution. If you're interested in building your mobile app, feel free to contact us today and get started.
As online ordering becomes increasingly vital for restaurants, Appfront is pushing the boundaries with its latest offering: Ordering Premium.
It is expected that global revenue from online food ordering will reach 1.22 trillion this year. Therefore, a restaurant's online presence is as important as the physical ambiance, service, and food quality.
Research shows that in a digital-first world, restaurants that fail to adopt marketing automation funnels for their customer touchpoints risk being left behind.