Our Blog

Discover the latest features, stories, and updates from the Appfront team.

Leveraging your Restaurant Demographics to Drive Increased Sales

When it comes to marketing in the modern business world, having a solid understanding of your customer base is critical. By making the most of consumer data, restaurant owners can gain valuable insights into buyer behavior and drive revenue growth.

September 27, 2023
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A Three Part Guide to Optimizing your Restaurant's Digital Experience

Analyzing a restaurant's digital presence is vital to standing out from the competition. The local elements that can significantly impact customer experience, loyalty, sentiment, word of mouth, and brand awareness are often overlooked.

September 18, 2023
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Immediate Gratification and Long-term Rewards: The Appeal of Tiered Loyalty Programs

It has become common for restaurants to personalize their loyalty rewards to cater to individual customers, rather than following a generic approach that applies to all.

September 1, 2023
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Encouraging Customer Satisfaction through Subscription Loyalty Programs

In the current business climate, subscription-based models have proven to be the backbone of successful customer engagement strategies. Using loyalty programs, restaurant owners can enhance customer loyalty, boost engagement, and drive continuous revenue growth.

August 22, 2023
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A restaurant owners guide to A/B testing

In today's fast-paced restaurant industry, it's essential to stay on top of customer preferences and trends. A/B testing, also known as split testing, has become a valuable tool for optimizing marketing campaigns. This method involves comparing two versions of a marketing asset to determine which one performs better.

August 15, 2023
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Unleashing the Power of RFM Analysis to Boost Your Business

As a restaurant owner, you already understand the significance of your customers to your establishment's success. However, many small businesses overlook the importance of evaluating their customers to identify the most valuable ones.

August 2, 2023
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A Comprehensive Guide to Implementing Online Ordering for Your Restaurant

National chains that are widely recognized and beloved played a pioneering role in promoting online and mobile ordering. Initially introduced as a convenient option for customers, this service has now become an integral part of the food industry.

July 31, 2023
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Optimizing In-House Delivery: A Key Factor in Restaurant Performance

With the growing reliance on takeout and delivery, restaurants faced two options: third-party delivery services or in-house delivery services. Many business owners opted for in-house delivery (first-party services) to cut costs and gain more control over their customer experience.

July 19, 2023
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Increasing Customer Sign-ups Online: A Recipe for Success

In the rapidly evolving food industry of today, driving online sign-ups has emerged as a game-changer for restaurant businesses. The competition is fierce, with restaurants fighting for customers against competitors, market leaders, and third-party delivery companies.

July 3, 2023
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Enhancing Security with the Points Accumulation Fraud Prevention Tool

Skyrocketing levels of fraud, enabled by the accelerated adoption of digital commerce and the ever-increasing sophistication of scammers, have overwhelmed traditional controls in recent years. Unfortunately, employees are sometimes part of restaurant fraud, which can have significant financial implications for owners.

Not Just Online Ordering, but a Marketing Platform: What to Consider When Choosing an Online Ordering Platform

With the competitive nature of today's restaurant industry, online ordering has become a basic necessity for every restaurant. In this blog post, we will discuss the key factors to consider when choosing an online ordering platform for your restaurant, focusing on features that go beyond the basic ordering system.

June 13, 2023
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Driving Conversions and Retention: The Game-Changing Benefits of Appfront's Email Editor

A total of 306 billion emails are sent and received every day, with 4 billion daily email users expected to reach 4.6 billion by 2025. Email marketing continues to be a powerful and effective strategy for businesses across various sectors, including the restaurant industry.

June 8, 2023
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SMS Marketing: The Future of Customer Engagement and 10DLC Compliance

To navigate the landscape of SMS marketing successfully, it is crucial to understand the differences between SMS and MMS, as well as the importance of complying with 10DLC (10 Digit Long Code) regulations.

June 12, 2023
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Revolutionize Your Restaurant Marketing Strategy with Text Messaging: Here's Why

In today's highly competitive restaurant industry, effective marketing strategies are critical when it comes to differentiation and staying ahead of the competition. One method that has gained significant traction and proven results is text message marketing.

May 24, 2023
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Elevate Your Brand's Loyalty Experience: Appfront's Rewards Program Features and Benefits

Loyalty programs have become a key strategy for companies to retain customers and foster long-term relationships. As a business owner, it's crucial to recognize the significance of loyalty programs and consider integrating them into your strategy.

April 20, 2023
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5 Powerful Methods to Enhance Repeat Visits and Boost Sales

Retaining customers is substantially easier (and cheaper) than acquiring new ones. With factors like low margins, the high cost of goods, and difficulty in tracking ROI, the average check may not be high enough to recoup the cost of acquiring a new guest during their first visit.

March 7, 2023
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How to Build a Mobile App for Your Restaurant

Nowadays, having a branded mobile app is essential for any restaurant. Not only do mobile apps provide much-wanted convenience to customers, but they also allow restaurants to stand out from the competition.

February 13, 2023
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Maximizing Growth and Customer Loyalty: Harnessing the Potential of Appfront Referrals

It’s no secret that people tend to follow the opinions of those around them, especially when choosing where to dine out. As a result, referral programs have become an increasingly popular method of marketing in the food industry.

December 20, 2022
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Unlock the Magic of Gifting: The Ultimate Guide to Restaurant Gift Cards

Some businesses do better and some do worse during the holiday season. This year, all of them can crush it by deploying an effective gift card promotion.

November 16, 2022
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Boost Your Restaurant's Revenue: Turn It into a Subscription-Based Success Story with Appfront

It's already been proven as tried and true and approved as successful by market leaders, so what are you waiting for? Launched by Panera Bread, whose Unlimited Sip Club gives guests unlimited beverages for $10.99 a month along with Taco Bell, whose limited-run Taco Lover’s Pass offered a taco a day for $10.

June 8, 2022
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UpSells A.I.: The Game-Changing Tool for Boosting Sales

UpSells A.I. is an automatic cross-sell and upsell mechanism that uses predictive analysis to auto-suggest additional products or services to guests.

March 8, 2022
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Ordering Food Made Easy: Appfront Joins Forces with ‘Order with Google’

We're excited to announce a new integration with Order with Google. This integration will enable customers already searching for food on Google to find, order, and reorder food from your business profile in just a few clicks.

December 22, 2021
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Effortlessly Manage Restaurant Staffing with Appfront's Powerful Technology Stack

Restaurants are reopening and your dine-in customers are going to come flooding back into your restaurant. Low on staff? We'll help handle the demand.

September 13, 2021
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5 Things Every Restaurant Owner Must Consider Before Choosing an Online Ordering Solution

Being a restaurant owner, you want your business to grow and thrive. Whether you are opening your first restaurant or already own a number of locations, you must consider, if you haven’t already, a way for customers to order online and most importantly be delighted by doing so.

July 15, 2021
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Restaurants can Save Money, Retain Data, and Better Serve Customers by Owning Delivery

Initially, third-party restaurant services seemed amazing to many business owners. Postmates, DoorDash, Caviar, and others paved the way to make online ordering and delivery easy. Restaurants themselves appreciated the technology and additional orders that allowed them to focus on what they do best.

Why Phone Call Ordering is Obsolete: It's Time to Cut the Cord

Your company must be suffering as well, employees are still unable or unwilling to go back to work, and restaurants are left understaffed as business is slowly picking up.

April 12, 2021
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I AM HERE: The Revolutionary Real-Time Alert for Customer Arrival.

Appfront’s new functionality will be able to inform the restaurant of customer arrivals through a branded native mobile app. Eliminating the need for phone calls with just a simple click, the “I’m Here!” button will save time and money.

February 17, 2021
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Don't Let Fraud Win: How to Protect Your Business and Fight Back

We are happy to announce a new feature that will help business owners keep track of suspicious behaviors, and prevent repetitive fraud. Orders marked as suspicious will help alert businesses as to when they should collect more information from customers (for dispute purposes).

December 30, 2020
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Unleashing the Benefits of Branded Physical Gift Cards for Your Business

We are pleased to announce that Appfront has partnered with Valutec to provide branded physical gift cards to customers. Yeah, the kind that goes into your wallet :)

November 17, 2020
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Enhancing Customer Experience: The Benefits of Notifying Customers When Their Order is Ready

Here at Appfront we believe that the more a customer is involved in the preparation process of their order, the more likely he or she will be satisfied with the overall ordering experience.

September 16, 2020
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Appfront's Local Drop: The Revolutionary New Delivery Method Your Business Needs

Appfront's Local Drop is a great solution for restaurants trying to overcome the current challenges stemming from the pandemic. With Local Drop, customers don’t need to visit stores physically and can provide the experience of new "virtual" locations.

August 12, 2020
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The Top Reasons Why Your Restaurant Needs a Branded Mobile App Right Now

As restaurant owners struggle to adjust to Covid-19, digital presence is now more crucial than ever for business. Customers no longer pass by their favorite restaurants while going from home to work and back.

July 15, 2020
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Pizza Lovers Rejoice: The Ultimate Solution for Online Ordering is Here!

Ever since the first pizza was made way back in 1889 by baker Raffaele Esposito from Naples, making and selling pizza has never been an easy task. From street vendors to big chains, selling pizzas, fast and tasty, is a challenging art form.

May 20, 2020
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Surviving COVID-19: 10 Essential Tips for Restaurants

Succeeding in the restaurant industry has never been easy, but these days when most people are locked down at home and life has come to a grinding halt, restaurants are entering survival mode and need to figure out how to get by.

April 2, 2020
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How Curb-side Pickup is Transforming the Takeout Experience

Following new regulations limiting the number of customers who can physically pick up inside a store, we Appfront received many requests to create curb-side ordering - and boy, have we delivered.

March 11, 2020
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Ensuring Safety and Convenience: How to Enable 'No Contact' Delivery on Your Online Ordering Platform

At Appfront, we know that these days, it's critical for business owners to convey that they can accommodate delivery needs while keeping consumers safe and protected. With that in mind, we created a “no contact” delivery option on our platform.

February 13, 2020
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Three Key Factors to Consider When Choosing an Online Ordering Platform

Online ordering has become a necessity for all restaurants, especially those in restaurant chains. While several companies offer online ordering services, it's crucial to consider what factors matter the most when selecting the appropriate online solution for your business.

December 24, 2019
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Appfront Partners with DoorDash to Launch End-to-End Ordering and Delivery Service for Restaurants

Tired of looking for new drivers all the time? What about managing them and paying insurance? We think we have the right solution for your business. As more and more people choose to eat in the comfort of their own homes, restaurant owners are realizing that delivery service is a must.

November 13, 2019
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The Power of Personal Branding: How to Build a Reputation That Lasts

Personalization is the name of the game. Learn how to become a personal brand once again. Harness technology to optimize, personalize and control your customers’ digital experiences in real-time, across any channel.

October 10, 2019
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The Rise of Artificial Intelligence in the Restaurant Industry Is Coming Sooner Than You Think

It’s probably not the first time you’ve heard about AI (Artificial intelligence) technologies coming to convert human resources into machine work. AI already surrounds us, changing many traditional industries – and it’s now entering the restaurant business too

September 9, 2019
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