When it comes to marketing in the modern business world, having a solid understanding of your customer base is critical. By making the most of consumer data, restaurant owners can gain valuable insights into buyer behavior and drive revenue growth.

Analyzing a restaurant's digital presence is vital to standing out from the competition. The local elements that can significantly impact customer experience, loyalty, sentiment, word of mouth, and brand awareness are often overlooked.

It has become common for restaurants to personalize their loyalty rewards to cater to individual customers, rather than following a generic approach that applies to all.

In the current business climate, subscription-based models have proven to be the backbone of successful customer engagement strategies. Using loyalty programs, restaurant owners can enhance customer loyalty, boost engagement, and drive continuous revenue growth.

In today's fast-paced restaurant industry, it's essential to stay on top of customer preferences and trends. A/B testing, also known as split testing, has become a valuable tool for optimizing marketing campaigns. This method involves comparing two versions of a marketing asset to determine which one performs better.

As a restaurant owner, you already understand the significance of your customers to your establishment's success. However, many small businesses overlook the importance of evaluating their customers to identify the most valuable ones.

National chains that are widely recognized and beloved played a pioneering role in promoting online and mobile ordering. Initially introduced as a convenient option for customers, this service has now become an integral part of the food industry.

With the growing reliance on takeout and delivery, restaurants faced two options: third-party delivery services or in-house delivery services. Many business owners opted for in-house delivery (first-party services) to cut costs and gain more control over their customer experience.

In the rapidly evolving food industry of today, driving online sign-ups has emerged as a game-changer for restaurant businesses. The competition is fierce, with restaurants fighting for customers against competitors, market leaders, and third-party delivery companies.

Skyrocketing levels of fraud, enabled by the accelerated adoption of digital commerce and the ever-increasing sophistication of scammers, have overwhelmed traditional controls in recent years. Unfortunately, employees are sometimes part of restaurant fraud, which can have significant financial implications for owners.

With the competitive nature of today's restaurant industry, online ordering has become a basic necessity for every restaurant. In this blog post, we will discuss the key factors to consider when choosing an online ordering platform for your restaurant, focusing on features that go beyond the basic ordering system.

A total of 306 billion emails are sent and received every day, with 4 billion daily email users expected to reach 4.6 billion by 2025. Email marketing continues to be a powerful and effective strategy for businesses across various sectors, including the restaurant industry.

To navigate the landscape of SMS marketing successfully, it is crucial to understand the differences between SMS and MMS, as well as the importance of complying with 10DLC (10 Digit Long Code) regulations.

In today's highly competitive restaurant industry, effective marketing strategies are critical when it comes to differentiation and staying ahead of the competition. One method that has gained significant traction and proven results is text message marketing.

Loyalty programs have become a key strategy for companies to retain customers and foster long-term relationships. As a business owner, it's crucial to recognize the significance of loyalty programs and consider integrating them into your strategy.

Retaining customers is substantially easier (and cheaper) than acquiring new ones. With factors like low margins, the high cost of goods, and difficulty in tracking ROI, the average check may not be high enough to recoup the cost of acquiring a new guest during their first visit.

Nowadays, having a branded mobile app is essential for any restaurant. Not only do mobile apps provide much-wanted convenience to customers, but they also allow restaurants to stand out from the competition.

It’s no secret that people tend to follow the opinions of those around them, especially when choosing where to dine out. As a result, referral programs have become an increasingly popular method of marketing in the food industry.

Some businesses do better and some do worse during the holiday season. This year, all of them can crush it by deploying an effective gift card promotion.

It's already been proven as tried and true and approved as successful by market leaders, so what are you waiting for? Launched by Panera Bread, whose Unlimited Sip Club gives guests unlimited beverages for $10.99 a month along with Taco Bell, whose limited-run Taco Lover’s Pass offered a taco a day for $10.

UpSells A.I. is an automatic cross-sell and upsell mechanism that uses predictive analysis to auto-suggest additional products or services to guests.

We're excited to announce a new integration with Order with Google. This integration will enable customers already searching for food on Google to find, order, and reorder food from your business profile in just a few clicks.

Restaurants are reopening and your dine-in customers are going to come flooding back into your restaurant. Low on staff? We'll help handle the demand.

Being a restaurant owner, you want your business to grow and thrive. Whether you are opening your first restaurant or already own a number of locations, you must consider, if you haven’t already, a way for customers to order online and most importantly be delighted by doing so.

Initially, third-party restaurant services seemed amazing to many business owners. Postmates, DoorDash, Caviar, and others paved the way to make online ordering and delivery easy. Restaurants themselves appreciated the technology and additional orders that allowed them to focus on what they do best.

Your company must be suffering as well, employees are still unable or unwilling to go back to work, and restaurants are left understaffed as business is slowly picking up.

Appfront’s new functionality will be able to inform the restaurant of customer arrivals through a branded native mobile app. Eliminating the need for phone calls with just a simple click, the “I’m Here!” button will save time and money.

We are happy to announce a new feature that will help business owners keep track of suspicious behaviors, and prevent repetitive fraud. Orders marked as suspicious will help alert businesses as to when they should collect more information from customers (for dispute purposes).

We are pleased to announce that Appfront has partnered with Valutec to provide branded physical gift cards to customers. Yeah, the kind that goes into your wallet :)

Here at Appfront we believe that the more a customer is involved in the preparation process of their order, the more likely he or she will be satisfied with the overall ordering experience.

Appfront's Local Drop is a great solution for restaurants trying to overcome the current challenges stemming from the pandemic. With Local Drop, customers don’t need to visit stores physically and can provide the experience of new "virtual" locations.

As restaurant owners struggle to adjust to Covid-19, digital presence is now more crucial than ever for business. Customers no longer pass by their favorite restaurants while going from home to work and back.

Ever since the first pizza was made way back in 1889 by baker Raffaele Esposito from Naples, making and selling pizza has never been an easy task. From street vendors to big chains, selling pizzas, fast and tasty, is a challenging art form.

Succeeding in the restaurant industry has never been easy, but these days when most people are locked down at home and life has come to a grinding halt, restaurants are entering survival mode and need to figure out how to get by.

Following new regulations limiting the number of customers who can physically pick up inside a store, we Appfront received many requests to create curb-side ordering - and boy, have we delivered.

At Appfront, we know that these days, it's critical for business owners to convey that they can accommodate delivery needs while keeping consumers safe and protected. With that in mind, we created a “no contact” delivery option on our platform.

Online ordering has become a necessity for all restaurants, especially those in restaurant chains. While several companies offer online ordering services, it's crucial to consider what factors matter the most when selecting the appropriate online solution for your business.

Tired of looking for new drivers all the time? What about managing them and paying insurance? We think we have the right solution for your business. As more and more people choose to eat in the comfort of their own homes, restaurant owners are realizing that delivery service is a must.

Personalization is the name of the game. Learn how to become a personal brand once again. Harness technology to optimize, personalize and control your customers’ digital experiences in real-time, across any channel.

It’s probably not the first time you’ve heard about AI (Artificial intelligence) technologies coming to convert human resources into machine work. AI already surrounds us, changing many traditional industries – and it’s now entering the restaurant business too